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Why bricks-and-mortar is still critical in China

The retail experience for physical bricks-and-mortar stores is undergoing a revolution at the moment. According to data from Statista, in-store sales are expected to reach $21.4 trillion globally by 2024. A recent McKinsey report also stated that while e-commerce has boomed since the onset of the pandemic, forward-thinking companies are using their stores to educate consumers, reinforce their brand positioning, and support online sales.  Cue the recent unveiling of the immersive Life Store
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