From the author
Game on: How H&M is bringing fast fashion to the metaverse
It’s the latest apparel company to set up a virtual environment on Roblox where players can style their avatar and run a...
Why Nordstrom’s partnership with Morehouse College is a smart move
Nordstrom and Morehouse College's partnership will see diverse communities taught and mentored by the business' leaders....
Here’s what you need to know about Nike’s new digital marketplace, Swoosh
Nike recently launched a web3-enabled platform called .SWOOSH, which will house a global digital community, virtual crea...
Why Burberry and Minecraft are a match made in metaverse heaven
Launching on 1 November, the collaboration will see Burberry offer 15 downloadable skins and a capsule collection of phy...
Five modular fashion brands that are poised to transform the industry
Garments that feature interchangeable and removable sleeves, pockets, extensions and more first emerged in the ’70s. Now...
Hugo Boss follows Gen Z into the metaverse with new NFT collection
Premium fashion brand Hugo Boss announced it will launch a special collection of non-fungible tokens in collaboration wi...
High tech meets high fashion: Balmain launches NFT-based loyalty program
The French luxury label is the latest to embrace Web3 technology with the launch of its NFT-based membership program, Th...
Balenciaga, Reflaunt and the rise of resale-as-a-service
Reflaunt is among a new wave of platforms creating an ecosystem to direct pre-loved fashion items back into circulation....
How Carolina Herrera turned a virtual dress into a viral moment
The luxury label showed a gown at New York Fashion Week and made just 432 units available on Roblox. Its resale value ha...
Why Bulgari is embracing Zepeto, Asia’s most popular metaverse
The Italian brand is the latest to join the well-known Asian 3D platform, creating virtual versions of its jewellery and...
Cutting-edge collaboration brings digital fashion in store
Brands of all stripes are leveraging advances in AR to weave immersive digital experiences into bricks-and-mortar retail...
Tommy Hilfiger gets thrifty with ThredUp
Preppy American fashion brand Tommy Hilfiger has partnered with online thrift and consignment store ThredUp to launch a ...
Immersive, inclusive and interactive: Sephora goes virtual
Sephoria: Virtual House of Beauty combines beauty products, expert classes and gaming in a unique event that brings a wo...
Is circularity the answer to fast fashion’s sustainability problem?
One of the largest fast-fashion brands in the world is now dipping its toe into sustainability. Next step: producing the...
A need for speed: When Dior met Gran Turismo
The iconic house’s first foray into video games showcases what high-end virtual style can look like and hints at the pow...
How Nike’s AR hoodie brings the metaverse closer to the street
Sportswear giant joins RTFKT for a bit of ‘phygital style’ that brings virtual components to the real world and links a ...
Why Snapchat is investing in Gen Z resale fashion app, Galaxy
The social media platform has just invested in US-based clothing resale app Galaxy, aimed at environmentally-conscious G...
Farfetch switches startup program to Web3 focus
One of the world’s largest luxury e-commerce platforms, Farfetch has announced it is rebooting its fashion and retail te...
Cool kids: Why resale fashion app Depop has joined forces with The Sims
The resale fashion app and the long-running video game franchise have teamed up, giving retailers their best look yet at...
Sneaker heads get their digital kicks at Salvatore Ferragamo NYC store
The luxury brand’s New York City shop creates a digital refresh for customisation, consumer engagement and the pursuit o...
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