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Post Covid, department stores are refocusing their menswear offer

(Source: Iportret of Envato.)
Department stores globally are adjusting their product offer to reflect rapid changes in the menswear category as the impact of the Covid-19 pandemic on the category wears off.  According to research undertaken by the International Association of Department Stores and multinational business and creative intelligence consultancy NellyRodi, the Covid-19 pandemic and its gradual disappearance have translated into “a V-shaped trajectory” for the men’s fashion category in department stores
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