
Norrelle Goldring
Norrelle is a commercial & insights driven strategist, growth agent, global sales & marketing leader with 17+ years building and growing retail & consulting businesses. She drives growth through change, with customer experience at the centre. Her background combines channel, customer and category across insight & research, strategy, marketing, sales operations and activation. She brings diverse perspectives from multiple industry sectors including FMCG, retail, consumer durables, technology and telco.
From the author

Deep dive: What social commerce looks like around the world
Shopping on social media platforms is expected to reach US$1.2 trillion in global sales by 2025. Here's what you need to...
Jan 13, 2023

From Hungry Jack’s to Fendi: How brands can leverage the metaverse
As the metaverse nears the peak of the hype cycle, many brands and retailers have already found multiple ways to leverag...
Jul 21, 2022

Quick commerce: Here’s what you need to know
On-demand grocery delivery is growing at a rapid pace around the world, but how sustainable is the growth and what will ...
May 8, 2022

Inside the evolution of the meal kit subscription industry
Food and beverage subscription boxes have taken off in the past few years, and look set to be a permanent feature of the...
Jan 7, 2022

The lockdown liquor trends that are here to stay
Liquor retailers have innovated in a variety of ways in the past 18 months to match consumer demand and keep their heads...
Nov 23, 2021

Luxury store round-up: Nordstrom makes new Home and fast food goes fancy
Luxury spending during lockdowns does not appear to have abated. Retail innovations in indulgence and luxury categories ...
Oct 12, 2021

Down, but not out: Welcome to the new physical retail
As the pandemic grinds on, retailers around the world are innovating in omnichannel ways in categories thought to have s...
Aug 24, 2021

Opinion: Is the pandemic pet boom sustainable?
Last year saw a rise in pandemic pets to keep people company in lockdown, but now that the initial boost has died down, ...
Jul 14, 2021

Spice up your life: The rise of home cooking
Thanks to lockdown, many people have discovered their inner chef, but now that working from home may be a permanent fixt...
May 3, 2021

New experiential stores from around the globe to check out
Growth and recovery of some quarters of retail during the pandemic in India and China ride on new formats and services. ...
Feb 19, 2021

Making retail lemonade from pandemic lemons
The coronavirus pandemic has given rise to a number of new retail opportunities, and luxury is undergoing something of a...
Jan 8, 2021

Snacking, managing Covid kilos and panic buying: Consumer trends of 2021
Here's how consumers are feeling about what they're consuming at home right now.
Dec 21, 2020

5 cool new global stores to check out
Lockdowns haven’t prevented some retailers from innovating with both new physical store openings and digital concepts.
Dec 8, 2020

Retail’s new kids on the bricks-and-mortar block
As cities and countries slowly open back up, some corners of retail have taken the opportunity to innovate with new phys...
Oct 2, 2020

Cheers! A toast to the liquor industry
Creativity and collaborations were key when the pandemic forced liquor businesses to find new ways to connect with custo...
Aug 3, 2020

How COVID-19 will change consumer behaviour
Beyond the immediate crisis, retailers need to consider how consumer behaviour will change in the future.
May 17, 2020

Where there’s hope, there’s life
How global retailers are responding to the COVID-19 crisis.
Apr 7, 2020

Life after coronavirus
What will consumer buying patterns be like once the COVID-19 pandemic is over. Here are a few predictions.
Mar 24, 2020

Eat, pray, shop: When retail meets religion
The transformation of malls into community centres has led to the rise of places of worship in retail around the globe.
Mar 10, 2020

Luxury resale comes of age
Luxe items are now more affordable for younger generations, but some brands risk the train leaving without them.
Feb 25, 2020