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Inside Retail

More than discounts and promises

Proven strategies for building enduring customer relationships.

Shoppers came out of the depths of lockdowns even more committed to personal values and with much more experience with online retailing. However, the surge in cost of living has made shoppers revise their planned expenditures and revisit their weekly budgets.

This report delves into what we believe will be the three most effective and innovative ways to build genuine loyalty and enduring customer relationships; emotional connections, personalised service and the right engagement tools.

Sneak peek at what’s inside:

  • 53% of shoppers will boycott a brand they consider to be unethical
  • 69% of shoppers say that personalised offers would encourage them to shop at a brand again
  • 85% of consumers are part of at least one loyalty programme

Download the free report to discover evolving shopper needs and behaviours in the context of the rising cost of living.

More than discounts and promises

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