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Marketing expert Bobby Jones on why “good is the new cool”
Ten years ago, Bobby Jones launched a global movement and book, Good is the new cool, to inspire leaders to use their talents and resources for good. Now, he is an author and consultant at Conspiracy of Love, ...
Marketing Archives
Priceline says its loyalty program has hit 8 million members
The 8 million milestone is being celebrated with the award of 8 million Sister Club points, shared among 2000 customers ...
“Deep product placement”: The implications of the Nike-Netflix partnership
Experts discuss the implications of a partnership between Netflix and Nike, which will bring the Nike Training Club cont...
Why health, fitness and beauty brands are getting real (and funny)
Times are changing. Cultural experts now see brands benefitting from leaning into personality, authenticity and fun – sw...
No one chooses to watch ads – but they do choose to join loyalty programs
You can't force anyone to become part of your loyalty program. Customers have to make that decision by themselves.
New Klarna research shows more effort needed to bolster loyalty programs
Retailers can no longer expect loyalty programs alone to serve as the basis for a secure and long-lasting relationship w...
Community is key: Why rural retail is having a resurgence
There's distinct opportunities and challenges for retailers in rural and regional areas. But customer support is key to ...
Is Wesfarmers’ Disney duet a sign of things to come?
The deal comes at an interesting time, with cost of living pressures forcing many Australians to weigh up each expense’s...
How retailers can tap into the power of nostalgia at Christmas
The Christmas retail experience holds a special place in the hearts and minds of many. So how can retailers tap into thi...
Are more discounts on the cards before Christmas?
With retail sales down in October and Black Friday cannibalising the traditional Christmas selling period, could we be o...
Opinion: The clock is TikToking for supply chains
Social media giant TikTok’s planned US fulfilment centres foreshadow a coming boom in social commerce – and supply chain...
How Morespace tackled empty shops, vandalism and promoted local businesses
Your Creative have converted empty shopfronts into public exhibitions, which deter graffiti and promote local artists an...
Why refill brand Zero Co is raising $1m a year to clean up the planet
Zero Co recently built a 10m pyramid out of waste in the Egyptian Desert, and that’s only the beginning of its wide-reac...
How A.H. Beard aims to grow sales and improve lives with new sleep campaign
How A.H. Beard is raising awareness about premium sleep, and tackling popular phases like, "I'll sleep when I'm dead."
Opinion: Why foresight is the future of marketing strategy
Early insights into emerging trends are invaluable for marketers in our rapidly changing world. It’s not just about seei...
How to effectively communicate with customers this holiday season
Customers' wants and needs are changing, and heading into the most important period of the retail calendar, engaging wit...
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