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How Restaurant Brands is translating Western fast food for Asian markets

As Restaurant Brands International accelerates its store roll-out program across Asia Pacific, the company is focusing on enhancing the customer experience, including market-specific menu adaptations, building its own delivery network and introducing a new brand to the region. In an interview with Inside Retail, Apac president Rafael Odorizzi said the company expects that between 2020 and 2025 the global fast-food industry will grow by at least US$90 billion, with the majority of that growth in
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