Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

How Rebel is bringing elements of its immersive store concept online

Rebel have revamped their website ahead of peak season. Supplied
Rebel have revamped their website ahead of peak season. Supplied
Australian sporting goods and apparel chain Rebel has expanded its omnichannel offering with a revamped website that aims to bring some of the experiential elements of Rebel customer experience (rCX) concept stores online. The chain, which is owned by Super Retail Group, has received two Retailer Awards for its rCX store concept, which first launched in Doncaster, Victoria, in March 2020, and had since been rolled out to 11 stores across the country. The immersive and interactive rCX stores feat
Keep reading for FREE!

Receive our daily Newsbrief direct to your INBOX .

This Field must be filled.
This Field must be email.
This Field must be filled.

By submitting your details, you accept the Octomedia terms of service and privacy policy .


Look out for our daily emails.