Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Game on: How H&M is bringing fast fashion to the metaverse

Source: H&M
Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. It’s the latest apparel company to set up a virtual environment on the platform where players can style their avatar and run or scoot around Loooptopia districts collecting tokens.  Loooptopia players can collect elements such as blank clothing items, colours and patterns to create new looks. Then complement fashion items with accessories, dance moves, music
Keep reading for FREE!

Receive our daily Newsbrief direct to your INBOX .

This Field must be filled.
This Field must be email.
This Field must be filled.

By submitting your details, you accept the Octomedia terms of service and privacy policy .


Look out for our daily emails.