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Cassandra Kelsall

Cassandra Kelsall is director of experience at Publicis Sapient.

From the author

How to optimise your e-commerce site, according to science

Here's what the latest scientific research says about reducing price sensitivity, maximising promotions and reducing dro...

What’s the future of omnichannel retail?

The years ahead will be about more than the metaverse, as technology blends more and more seamlessly into everything fro...

Let human hands guide the automated touch

Digitalised personalisation involves heavy use of technology and data, but getting it right still requires plenty of inp...

Can retail lead the rise of super apps?

Here’s how you can bring this emerging trend to its fullest potential in your business.

Analysis: How to create winning CX that hits them in the feels

Customers engage with brands to accomplish certain tasks, but gaining their loyalty means understanding their deeper, as...

E-commerce teams: The unseen keys to success

The digital transformation may make workers less visible but new customer expectations make keeping staff happy more imp...

One step ahead: Anticipatory design is the next frontier in personalisation

Anticipatory design is the new frontier in personalisation. Advances in AI and machine learning have given retailers a g...