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Carla Ferraro

Carla Ferraro is an Associate Professor of Marketing and Co-director of the CXI Research Group in the School of Business, Law and Entrepreneurship at Swinburne University of Technology. She is also Strategy Associate at retail strategy agency, The General Store.

From the author

Squad shopping and self-improvement: Five consumer trends to watch in 2023

A desire for community and social connection is critical for consumers in the post-pandemic world. Here are five global ...