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BCF goes big: The thinking behind the outdoor retailer’s new ‘superstore’

(Source: Supplied)
Outdoor enthusiast retailer BCF has launched the first of its new breed of superstore, with customer experience and a wider range built into its Townsville store’s reopening. The store, which grew from 2700sqm to 5500sqm and holds 29,000 SKUs, offers customers the chance to touch and feel many products prior to purchase, and gives the business’ range specialists the means to show customers how each product will enhance their boating, camping, and fishing experience. BCF managing director Pau
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