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Analysis: What happened to Yeezy?

Yeezy, the brainchild of rapper and designer Kanye West and Adidas, will go down in history as one of the most successful collaborative projects ever, creating an entirely new narrative within the sportswear industry. Through its innovative and forward-thinking designs, Yeezy was able to create some of the most iconic sneaker silhouettes, namely the Yeezy Boost 350 and Yeezy Foam RNNR.After achieving success early on, Yeezy became a major profit driver for Adidas and provided competition to the
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